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With more than one billion people belonging to diverse cultures, languages, religions and each having particular beliefs and preference for personal taste, finding a new market for your product is as much a challenge as searching for the needle in the haystack. Reaching out to everyone with your product or introducing a new product in India amidst numerous complex situations proves critical. Consumers develop tastes and brand loyalties by interest over a period of time.
Traditional business wisdom expects us to understand the common buying behaviour of the customers and devise marketing strategies accordingly. Nevertheless, an early evaluation of the forces which cause the customers’ purchase decision, and its underlying pattern would prevent rushing into risks, enable cost-cutting and signal the right direction to profit generation.
 
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We in CMC gather data through extensive qualitative and quantitative research , surveys, focus groups, evaluation of customer demographics for successful product launch.
 
 
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